Full Color Process vs. Spot Colors

Full Color Printing vs. Spot Color Printing

In the print world, there are a variety of ways to print. Many of us can get confused with the processes behind these ways of printing. The question that arises is what may be the best option for our client both cost effectively and of top quality to meet their needs. Well we have the answers for you! This is a 101 on Full Color Printing vs. Spot Color Printing. Enjoy!

Full Color Digital Printing prints in CYMK Colors. CMYK (also referred to as full color, process color, or 4 color), uses 4 different color inks (always using the same 4 colors: Cyan, Magenta, Yellow and Black) overlapping each other to achieve the full color spectrum. To print ANY multicolor image the same four color inks are used. The press runs 4 times to apply each ink individually. This prints a logo to “closely match” the PMS colors but not exactly print them.

Types of files that should be printed with the CMYK process are full color photographs, or photo-like images with many blends and colors. Photographs are raster files composed of a multitude of pixels (dots) of different colors.

Now, If you have a customer that is very particular on their PMS Colors, Spot Color Printing is the way to go! Spot colors are pre-mixed inks (PMS Mixtures that follow a particular formula). They are applied only to the area assigned for each particular color.

Spot color printing may cost less than the 4 color CMYK process if you can limit the printing to 1, 2 or 3 colors. Generally printers have a limit on how many spot colors they can use on their printing. Ask ESP Solutions, Inc. what is your best option. Send us your artwork; we are the professionals. We have state of the art graphic designers here to help give you the options to best serve your need.

 

Pricing depends on the product. Promotional paper products vs. silk screening T-shirts along side other items are all priced differently. Most companies charge a PMS (Pantone Matching System ) match, as well as set-up charges which are usually based per color. Generally printers have a limit on how many spot colors they can use when printing. Not all service providers (ex: promotional item printers) can use the CMYK full color process and they may request a spot color vector file. If this is the case, the file can be re-created using a limited amount of spot colors. Make sure to ask questions!

 

What’s the difference between the 2 anyway?

 

 

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Good News for ESP Solutions!

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Happy 4th of July

Hope you all have a safe and Happy 4th of July. Just a quick blog on some important facts to remember on this special day!

 

*Only 2.5 million people lived in the US in 1776, about 314 million live here now. How about that statistic!

*The stars on the flag were originally arranged in a circle to signify the equality of all the colonies

*The tune of the National Anthem was originally used by an English drinking song called “To Anacreon in Heaven”

*Benjamin Franklin wanted the turkey to be the national animal but was outvoted when John Adams and Thomas Jefferson chose the bald eagle

*Over an estimated 150 million hot dogs will be consumed on the 4th of July. That’s roughly 1 dog for every two people in the U.S

* As of last year (2012 ) , a reported 25 million pounds of fireworks were sold to major cities for public celebrations!

*REMEMBER THIS HOLIDAY IS KNOWN TO BE THE MOST DEADLIEST OF ALL HOLIDAY’S: There are more alcohol related fatalities than New Year’s Day- the Fourth of July is the Number 1 Beer drinking holiday. SO BE SAFE PEOPLE. DRINK RESPONSIBLY AND MOST IMPORTANTLY DON’T DRINK AND DRIVE!!!!!

Joke of the week:

What did one flag say to the other flag?

 

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SUMMER IS HERE

Summer is here Folks! From now to September 22nd, we have some amazing summer promotional products to brand your company! From suntan lotion to beach towels we are your “go to” vendor! Inquire for more information…..

Some examples of the specials we have this month! Click on any picture to be brought to our Pintrest Page 🙂 Follow Us. You won’t be disappointed.

#SUMMER

#SHADES

 

#TUMBLER

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WE ARE ONE, BOSTON STRONG!

 

Come get your Boston Strong shirts at ESP Solutions- 253 Mansfield Ave. Norton, MA. The NET proceeds will go to The One Fund . Sizes S-XL stocked.

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A special note from ESP Solutions, Inc.

After the traumatic events that took place yesterday afternoon in Boston, we are reminded yet again that life is too short not to live each day to the fullest. ESP Solutions, Inc. is a firm believer that every one of us including all of you can do our part in helping your local community and those who are less fortunate.  Some may ask how? Well we have some ideas of just how doing the little things can make a difference.

What can you do…

Give Blood.      Even though there is not a shortage at this time, giving blood on a regular basis is important in saving lives. So don’t think about having to go today, but try to go at least once every couple of months to help someone in need. Visit your local Blood Center or Visit American Red Cross to find local drives in your area to donate.

Spread the message of Peace.    Social Media has grown to enable people to find out what’s happening long before “breaking news” in most cases.  It has the ability to spread messages to the world. So spread very powerful messages of peace to the world. This world needs to work on being a better place. Spread the concept of love, not hate. You would be surprised what this may do.

Support those families in need. May it be working with a local non-profit organization such as local food banks, homeless shelters, Big Brother and Sisters of America, or Volunteer your time to being a mentor, sponsor, or donator to these organizations that lend a helping hand to those less fortunate. The more people who give back, helps a community come together and work towards becoming a better place.

Have hope. Stop being negative and try to look for the good in everything we do. Try and compliment at least one person a day. Support those who need supporting. Try and laugh more. Pray for those who need it, including our own self sometimes. Keep the faith and stay positive. Your attitude greatly affects those around you!

 A smile is the beginning of peace. -Mother Teresa                                           

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Motivation through Perspiration

We are officially an Authorized Partner with ViewSport. So you may all be asking what is Viewsport? “When athletes and other fitness-conscious people exercise and begin to sweat, motivational words or images appear on their ViewSPORT athletic-performance attire. The company’s patent-pending “sweat-activated technology” reveals an increasingly clear image the more someone sweats during training. After a workout, when the shirt dries out, the special graphics become invisible again.”

We have seen such a tremendous outbreak with this technology. It’s definitely more than just a “fad” technique of printing. Have you watched Shark Tank recently? Well Entrepreneur Daymond John is determined. Check out this blog to read more about it. Click SHARKTANK

This is great news for ESP Solutions. We are proud to be able to work with ViewSport and look for many more years of partnership with them. They are a pleasure to work with. It’s so very important to have a good business relationship with companies and that’s what we here at ESP Solutions is proud of. We try and accommodate each and every one of our customers to the very best of our ability.

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April marks the official Month for Autism Awareness.

Are you wearing blue today? Well we are! Tuesday April 2nd which is today, is a very special day for us here at ESP Solutions, Inc., as it should for many of you as well. April 2nd is “light it up blue” for Autism speaks. Even if you don’t know anyone with Autism it is a really great way to show your support. The special light bulbs can be purchased at Home Depot and a portion of the proceeds will go to Autism Awareness. Click on the picture below for more information on Autism.

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Earth Day Specials

Earth Day: Annually, April 22 is a day set aside to honor the Earth. “One thing is certain: the world of today will be different tomorrow – and the day after that, and on and on ad infinitum. The question is not whether we must learn to live sustainably, but how fast we can do so.”
Take your part in ‘being green” and take in consideration some of these specials we have running for the next month.

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Wide Format Printers. Best of ALL worlds!

Recently ESP Solutions purchased a VersaCAMM machine from a trade show and we are quite pleased with it. So one would ask what is a VercaCAMM machine anyway? Why is it so great? Well we are here to tell you. Well we all know in today’s economy, everyone is looking for the best value. Value is defined as importance and here the real importance in our industry is time because as we all know time is money. So we at ESP Solutions, Inc believe this machine was invented to make our lives much easier while delivering an outstanding product at an exceptional cost.

A VersaCAMM machine is also known as a wide format printer. It can literally print on almost anything. From heat transfers to beautiful canvas wall art we can print it all. It’s a nice feature to have an alternative decoration process to go to especially for you customers that are in need for a minimum order under 15 pieces or more. These printed print in CYMK so we can match the colors close to PMS colors or order different materials for you that match your logo. We have seen quite the popularity grow with full color logo transfers. Screen printing is priced based on color and location while heat sealing is charged by square footage. No set-up costs are inquired for orders of $25.00 and more here, at ESP Solutions. Some examples of the types of orders we get that this machine can accommodate:

  • Banners
  • Decals
  • Golf Signs
  • Car Wraps
  • Window Decals
  • Floor Graphics
  • Seragraphy Wall art
  • Canvas Print
  • Heat Press Names/Number

 

Ask us more about this new machine. We would be happy to tell you more or even take you for a tour of our facility and show you what’s new.

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